How to track site search with Google Analytics 4 (and view reports)

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Learn how to track site search with Google Analytics 4 (and no, having “Enhanced Measurement” enabled is not enough).

If your website offers a search feature, you absolutely must measure its usage with Google Analytics 4. Luckily, GA4 Enhanced Measurement offers automatic search tracking (by sending the event “view_search_results”). However, this data is still not easily visible in the Google Analytics reports.

So how can you see your site search data in Google Analytics 4 reports? In this video, I’ll show you how to do that. Also, I will share some additional tips related to site search tracking.

=== LINKS ===

📕 Free e-book: How to get started with Google Analytics 4

⭐⭐ Google Analytics 4 course ⭐⭐

✭ How to install Google Analytics 4?

✭ Blog post: 5 ways how to track site search with Google Analytics 4 and Google Tag Manager

=== TIMESTAMPS ===

00:00 – Intro
00:56 – Essential setup of search tracking in Google Analytics 4
06:57 – Site search keyword reports in Google Analytics 4
10:08 – Additional search query parameters
13:34 – Final words

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

✭ Facebook
✭ Twitter
✭ Linkedin

#googletagmanager #googleanalytics4 #googleanalytics

By: Analytics Mania – Google Tag Manager & Analytics
Title: How to track site search with Google Analytics 4 (and view reports)
Sourced From: www.youtube.com/watch?v=PbdN4EX2rO8

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