How to Tell a Story That Turns Your Audience Into a Customer With Content (feat Emilia Korczynska)

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Season 2, Ep 7: How to Tell a Story That Turns Your Audience Into a Customer With Content (feat Emilia Korczynska, Head of Marketing of Userpilot)

What draws your attention as a follower of any brands or organizations you’re following? Beyond that, what convinces you not just to be a follower but to convert and become a customer of the brand?

This episode further explores that question with Emilia Korczynska, Head of Marketing at Userpilot. Userpilot is a product growth platform helping product teams deliver personalized in-app experiences to increase growth metrics at every user journey stage.

With Emilia’s content marketing background, she loves experimenting with content and SEO, and builds content and outbound ops for her growing marketing team.

Stay connected with Emilia:

00:00 – Intro
01:35 – Emilia’s career journey from journalism to marketing
04:55 – The role of storytelling in converting customers
07:48 – Why should brands and businesses care about storytelling with content?
10:24 – Predictions of how storytelling will impact brands and businesses in the future
12:16 – How storytelling with content has benefited Userpilot
15:26 – The challenges of storytelling with content
17:46 – 3 tips for telling a story that will convert customers
21:00 – Brands that are excelling in telling stories with content – Dove, Spendesk,
25:39 – Fun questions with Emilia


The Business Storyteller Podcast is brought to you by Piktochart. This is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in storytelling for their business. If you’re curious to learn how the art of storytelling can make an impact on your businesses and brands, The Business Storyteller Podcast is for you!



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Title: How to Tell a Story That Turns Your Audience Into a Customer With Content (feat Emilia Korczynska)
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