This video explains how to setup UTM tracking in Google Analytics. UTM tracking is a way to learn about who is visiting your website. By setting parameters of source, medium and campaign, you can determine which link a visitor used to find your website. UTM tracking allows you to setup campaigns to determine your acquisition sources in Google Analytics. Finally, I will demonstrate what a UTM tracking URL looks like, how to create one and where to see the results in Google Analytics.
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By: Digital Marketing Extreme
Title: How to setup UTM tracking in Google Analytics
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