How To Run A Successful Google Ads Program

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PPC puts you in front of your target audience, and whether they click on your ad or not, your campaign is creating brand awareness. You gain real-time control over your ad spend, ad targeting, and ad copy which can optimize ad performance to improve returns. But PPC is still a concept that eludes many businesses. This video will cover:

– What is PPC
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.

– The Importance of PPC 1:53
PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.

– PPC Best Practices for Google Search, Display, and YouTube ads 5:35
Learn PPC best practices like using Keyword Planner to conduct keyword research, when to make changes, how to measure your results, and more!

– Actionable Items To Start Your Google Ads Strategy 13:45
💰Using Keyword Planner & Planning your budget 13:48
💰Set up targeting 16:02
💰Set goals 18:38

– A PPC Success Story 20:37
The PPC program we set up for one of our clients has led to about 150 qualified leads and conversions just in one year, equating to new deals and revenue to offset the cost of the program.

#GooglePPC #PPCStrategy #PPCProgram, #PPCOptimization #GoogleAdsProgram #GoogleAdsCampaign #GoogleAdWordsMarketingAgency

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Title: How To Run A Successful Google Ads Program
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