How to Define A Problem Statement & Your Product’s Story | Sarah Doody

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An elevator pitch is not enough. Your product must have a great story — a specific problem that you are solving for a specific set of people. Writing this story is hard — and not, it’s not a list of the UX features. In this video, I share an exercise on how to write your product’s story.


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Sarah Doody is a User Experience Designer and Product Strategist based in New York City. As a designer, Sarah works helps new companies assess their idea, understand their customers, and design their MVP. For companies with a product already in market, Sarah helps optimise their user experience through metrics, research, and her years of product design knowledge.

In addition to consulting, Sarah publishes a popular weekly newsletter, The UX Notebook, and writes regularly for the design community. Sarah also teaches on UX and previously created the curriculum for and taught General Assembly’s first 12-week UX immersive.

When not thinking about design, Sarah is training for her next marathon or planning a trip to explore a new part of the world.

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By: Sarah Doody
Title: How to Define A Problem Statement & Your Product”s Story | Sarah Doody
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