How to Create Content That Converts | The Ultimate Content Marketing Strategy

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A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.

Creating blogs and social media posts is not enough to impact the bottom line in your marketing. To succeed in content, you need to build a comprehensive and holistic strategy.

This means;

-Knowing your audience.
-Understanding your business goals.
-Crafting content themes that work for them.
-Selecting content channels and formats suitable.
-Building pillars and creating a content calendar.
-Creating content in batches.
-Lastly, tracking results you get.

I explained how you do all of these in detail. Make sure to watch till the end and don’t forget to subscribe!

There’s a ton of opportunity for your brand to stay top of mind of your audience, your content marketing strategy sets you apart. It helps you prepare and plan to get the best results in the long run.

00:00 – Introduction to Content
00:23 – The Ultimate Content Marketing Strategy
1:00 – Why Is Content Important
1:21 – Understand Your Audience
2:05 – Have a Goal
3:05 – Create Content Themes
4:16 – Selecting Content Channels
5:45 – Short-form Content VS Long-form Content
6:59 – Build Your Content Strategy
13:12 – Bonus Tip (Fun Content)
14:11 – Have Your Content Calendar
14:28 – Create Content Pillars
15:06 – Content Batching
15:41 – Measure Your Content Results

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By: Kieva Chris-Amusan
Title: How to Create Content That Converts | The Ultimate Content Marketing Strategy
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