Group Innovation Director at M&C Saatchi, founder of Tricky Jigsaw and O Six Hundred Kayaks, Ben Cooper blends art and science to bring useful products, services and experience to life.
Hear about three of his most famous projects and how they evolved from ideation to execution.
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Title: How To Build Innovative Marketing Campaigns To Bring Products To Life – Masters of Metrics Podcast
Sourced From: www.youtube.com/watch?v=FuQeCVQNlnM
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