So you know nonprofit storytelling matters.
But do you know the why?
Our brains are hardwired for storytelling.
MRI scans actually shows that different areas of our brain light up when listening to stories. Particularly areas surrounding emotions.
An excellent article put out by NPR describes how when we read a story, our brain actually works to decipher the motives of those involved.
It actually drives us to look at life from a different perspective.
Pretty powerful stuff for nonprofits to consider in an age where trust for nonprofits has never been lower and the need for social proof has become even more important.
Huge thanks again to Charlotte Field of Good Works and Kirk Schmidt for talked with us about storytelling and its place within the nonprofit world.
#nonprofits #storytelling #marketing #fundraising #neuroscience
By: Yeeboo Digital
Title: How do we get around storytelling obstacles as a nonprofit?
Sourced From: www.youtube.com/watch?v=sCpUDYJMkX4
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