Guided vs. Unguided User Studies

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Directed user research where you ask people closed-end questions can bias the outcome in favor of those things that are being asked about. Unguided studies are often better at revealing true user preferences.

By: NNgroup
Title: Guided vs. Unguided User Studies
Sourced From: www.youtube.com/watch?v=B8cRSKhgWQc

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