Digital Marketing Strategy Plan Presentation | Social Media Marketing

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Digital Marketing Strategy Plan Presentation | Social Media Marketing

How to structure a digital marketing strategy?
We believe that an omnichannel marketing strategy is essential for marketers to take advantage of the growing digital marketing opportunities for acquiring and retaining customers – so you can win more sales. Our digital marketing framework for growth, the RACE growth system, helps you structure your digital marketing plan around your customers.

1. Plan
Every successful digital marketing strategy starts with a plan! We recommend you use a data-driven approach, review your current digital marketing effectiveness, and plan to improve from there.

Omnichannel planning opportunities include customizing analytics, setting up KPI dashboards and setting SMART objectives to create a strategy of prioritized improvements to how you deploy digital marketing media, technology, and data to increase leads and sales.

To ensure your digital marketing strategy is working efficiently and effectively, we recommend taking a digitally-focused approach to strategy and planning. Our RACE Framework is designed for marketers and managers to create a fully integrated, data-driven, practical digital marketing funnel to support their business’ overall vision.

Our 5-step digital marketing plan guides you through reaching new audiences, to nurturing interaction, converting customers, and encouraging engagement and advocacy. That’s why we call it the R-A-C-E Framework.

Digital marketing strategy structure example: 5 minute how-to video
Our digital marketing strategy framework gives you 5 steps to practical strategic business growth.

Here’s a clip from our recent Digital Marketing Summit, during which Amelia took 5 minutes to outline our RACE Framework and why it’s an increasingly popular strategy tool for marketers today.

2. Reach
Strengthen your marketing funnel by reaching more customers and building awareness. Inform your digital marketing strategy with the latest key online marketing techniques to drive visits to your site.

Smart Insights members can keep up to date with the latest marketing techniques across each stage of the RACE Framework. For example, find three steps below to improve your organic search in 2022, taken from our digital marketing trends.

Continue to monitor core updates and EAT, this is particularly important in 2022-23 since many marketers are experiencing significant traffic differences from the May 2022 updates.
Continue to look at opportunities from structured data and the SERPs features, plus, the latest SERPs Features summary from Moz highlights areas of focus, such as Related Questions.
Changes in keyword behavior prompted by rising local voice queries are important to optimize for if you target local buyers.

3. Act
Encourage interactions on your website or social media to help you generate leads for the future. Having reached your audience, it’s crucial you influence their next steps to move down the funnel towards a purchase decision.

Content marketing

Here, strategic content marketing comes into play. Use content marketing to entertain, inspire, educate and convince potential converters during their customer lifecycle.

By: Marketers Crazy Rich
Title: Digital Marketing Strategy Plan Presentation | Social Media Marketing
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