Digital Amplification: The New Approach to Omnichannel Marketing

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Jason Baadsgaard (SVP, Client Development, Zeta)
Jenny Hogan (Director, Head of Channel & DTC Marketing, Bread Financial)
Jay Roth (Consultant, Former Dish CMO and SVP JPMorganChase)

Marketing is no longer about keeping your customer’s attention, but rather meeting them at the various touch points along their shopping journey and providing consistent, high-quality experiences. We’ll explore best practices to acquire, engage, and retain consumers along their road to the proverbial checkout line.

By: Zeta
Title: Digital Amplification: The New Approach to Omnichannel Marketing
Sourced From: www.youtube.com/watch?v=t3Vv6Kp6ycg

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