Creative Testing Part 2: Identifying Winning ADs and Scaling Adspend

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This is a follow up to my Creative Testing Video you can watch here:

Welcome to our comprehensive guide on mastering the customer journey, where we’ll take you through the ins and outs of an effective dashboard layout, the secrets to identifying winning ads, and the strategies to scale your ads using Campaign Budget Optimization (CBO). Whether you’re a digital marketing newbie or an experienced advertiser, this video will provide valuable insights to enhance your marketing efforts.

In this video, we’ll cover:
✅ Understanding the Customer Journey
✅ Dashboard Layout: Key Metrics & Organization
✅ Identifying Winning Ads: Creative Testing & Data Analysis
✅ Scaling with CBO: Strategies for Success
✅ Outro: Putting It All Together

We’ll start by exploring the essentials of a well-designed customer journey dashboard, including the key metrics you should track and how to organize your data for better decision-making. Next, we’ll dive into the art of identifying winning ads by discussing data analysis, and performance indicators that will help you pinpoint your top-performing ads.

Finally, we’ll walk you through the process of scaling your winning ads using CBO. Learn how to leverage Facebook’s Campaign Budget Optimization feature to maximize your ad budget, reach a larger audience, and achieve better results.

Don’t miss this opportunity to elevate your digital marketing skills and stay ahead of the competition. Subscribe to my channel for more expert tips and strategies, and be sure to leave a comment below with any questions or thoughts!

#CustomerJourney #WinningAds #CBOScaling #DigitalMarketing

ADs Manager Column Setup:
AD set name
Quality ranking
Cost per result
Amount spent
CPM (cost per 1,000 impressions)
Link clicks
CPC (cost per link click)
CTR (link click-through rate)
Outbound Link Links
Cost Per Outbound Link Click
Outbound Link Click Through Rate
Engagement rate ranking
Conversion rate ranking
Landing page views
Cost per landing page view
Content views
Cost per content view
Adds to cart
Cost per adds to cart
Checkouts initiated
Cost Per Checkouts Initiated
Cost per purchase
Purchase Conversions value
Purchase ROAS

By: Opey
Title: Creative Testing Part 2: Identifying Winning ADs and Scaling Adspend
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