Conversion Rate Optimization – Turn Visitors Into Customers

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In this video you’ll learn how to turn your visitors into customers.
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You’ve created a website for your business, or maybe you run the website for your employer. You’ve used some SEO techniques or advertisements to get people to your website, now comes the important part, getting them to take action.
What we’re going to focus on today is optimizing your website with the goal of increasing your conversion rate. This is called Conversion Rate Optimization.
A focus on CRO can benefit your business in many ways:
You can maximize your company’s marketing ROI.
You will understand your customer’s behaviors better.
You will rank higher in search engine results.
And most importantly, you will increase sales.
Surveys can give you immediate, direct feedback from customers that will clue you into the true customer experience, and direct you to certain pain points that you can fix, in order to make the transaction more enjoyable for your visitors. Where you place the survey matters. For example, if you want to get an idea of the entire sales process, place your survey just after a customer makes a purchase.
You can use A/B testing to test the effectiveness of things like webpage design elements and copywriting. A/B testing involves publishing two versions of the same piece of content to test a variable. You’ll make one version available to half of the visitors to your website and the other version available to the rest of your users. At the end of a predetermined period, you’ll see which version is more effective in creating conversions.
Let’s talk a little bit about the sales funnel and how you can deliver content for every step of the customer journey.
The first step is making potential customers aware of your services. Maybe you’ve done this by generating backlinks on high-authority sites. That is a great way to do it. Your next goal should be stoking a customer’s interest in your product or service. An example of the content for this stage would be a video that explains the functionality of your product or service and shows what it can be used for. In this stage, you’ll show which of a customer’s needs you can meet. After a customer’s interest has peaked, and they’re confident that your product fits their needs, it’s time to set yourself apart from the competition. This is where things like case studies, testimonials, and reviews can help emphasize your company’s value. There’s a high chance that users who stick around through this phase will make a purchase.
Prioritizing Page Speed.
Company websites that load slowly or are difficult to navigate can negatively impact your conversion rate.It’s essential that your site loads quickly and is easy for a customer to traverse. Also, if you don’t have a version of your site for mobile devices, it might be wise to look into hiring a developer to build one for you. Website conversion rate optimization is all about making it simple for customers to do business with you.
A call to action is a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive.
Some things to think about when creating an effective CTA include: Make sure it’s actionable. CTAs should always include actionable words. “Learn more” or “Download now” are great examples. The benefit to the reader should be clear.
By following these steps and focusing on Conversion Rate Optimization you can better understand your visitors behavior and get the most out of your traffic. Remember to take a look at all of the resources we’ve linked in the description and drop us a comment.
00:00 Intro
00:42 What are conversions?
01:00 Explaining conversion rate with an easy example
01:30 Why can CRO be helpful to you
01:57 Conducting customer surveys: a useful help
02:42 A/B testing: testing effectiveness and saving time
03:34 Different types of content along the customer journey
04:56 Prioritizing page speed and reducing bounce rate
05:57 Check mistakes that might prevent people from buying from you
06:25 Using CTAs and how to write them
08:09 Outro
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Interesting A/B testing examples ►
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Title: Conversion Rate Optimization – Turn Visitors Into Customers
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