Alissa Heinerschield, Bud Light’s vice president of marketing, has taken a leave of absence after severe backlash over her latest idea for an ad campaign, leading to boycotts of Bud Light. How did Alissa unintentionally tell us who she really is before the controversy? What do her words tell us about her real personality? These are the questions that this in-depth language analysis will answer by looking at a viral interview with Alissa.
As an analysis and a reaction, this video is made according to the terms of ‘fair use’.
As a linguist, I’m trained in Statement Analysis and Conversation Analysis. I’m trained in noticing patterns and developments in interview, interrogations and daily interactions. This video has an educational purpose. You can use many of the principles and concepts to decode your own daily conversations.
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By: Martin DeCoder
Title: Bud Light Executive Alissa Heinerscheid Unmasked in Cringey Interview Before Controversy
Sourced From: www.youtube.com/watch?v=yFvIzulsZA4
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