4 Fundamental Changes Happening with Google Analytics 4

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Google Analytics 4 is out and everyone is talking about all the new shiny features that come with it. But it’s easy to lose track of the big picture changes that are happening under the hood. Are you aware of the fundamental concept shifts that come with Google Analytics 4?

In this video, I explore what I think these core shifts are and how they impact us as marketers who use this tool going forward.

01:35 – 1. New Device Support
02:50 – 2. New Data Model
04:37 – 3. New Views
06:12 – 4. New Perspective

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By: MeasureSchool
Title: 4 Fundamental Changes Happening with Google Analytics 4
Sourced From: www.youtube.com/watch?v=Y6WxUEk6clw

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