10 Step Content Marketing Strategy Framework

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A content strategy framework is a plan that guides all of your content marketing actions.

It details how you’ll create, manage, publish, promote, and maintain content to meet your brand goals.

1 Goals

Goal-setting is one of the most important parts of creating a content strategy.

Without goals, you’ll have no destination to aim toward with your content marketing and, thus, no focus for your efforts.

Here are some common goals to get you started:

Build brand awareness: Increase your online visibility and become known in your industry.

Nurture your audience: Provide helpful content that educates your audience and builds trust to create more leads.

Drive more traffic: Bring more of your target audience to your virtual doorstep.

Earn more subscribers and leads: Use great content to encourage email sign-ups and convert visitors into prospects.

When you choose a goal, keep it at a manageable level.

Think about exactly what you want to accomplish underneath that particular goal umbrella.

Get specific and use numbers such as increasing total website traffic by 20% in 6 months.

2. Audience
This stage is about discovering who needs the expertise and solutions your business offers and who you should be talking to via its content.

This part is vital to get right. You need a deep understanding of your audience, including what they care about and their challenges, so your content will hit home.

If you don’t understand your audience fully, your content topics won’t always resonate. And content that doesn’t resonate doesn’t get results.

3. Platform
You can maintain different channels online for content publication and distribution, but you need to choose where you’ll focus the brunt of your efforts.

In other words, where do you want to focus on building your brand online? What platform will be your home base on the web?

4. Content
What topic areas will you focus on in your content?

To answer this question, lean on the intersection of your industry expertise/what you sell, and what your audience wants. Your best topic areas will be relevant to both.

What content types and formats will you publish?

Look at your resources and the types of content your audience prefers.

5. Team
Who’s in charge of each aspect of your content marketing?

While considering this, know that content should not be a “when I have time” activity.

It needs dedication to work.

It needs someone on it who can spare it their full attention. That means, as soon as you can, you should invest in help

6. Schedule
You need a content calendar for content marketing.

But before you set one up, you first need to know your strategy for scheduling and posting content.

Consistency matters – not necessarily how much you post, but whether your audience can count on your posts and whether they’re always high-quality.

7. Promotion
Choose your avenues for promoting content.

Promotion is how you get extra eyes on your content – especially when you’re new and don’t have an audience established yet.

However, you don’t have to spend much money on promotions. It can be as simple as cross-posting the link to the new blog you just published on social media.

It can be as quick as sending out an email to your subscribers alerting them to a new blog.

8. Tools
Most of the steps in your content strategy will probably require at least one tool to help make the process easier and faster.

9. Progress tracking
As you work toward your content marketing goals, you must also track your progress.

Document how you plan to do that in your content strategy.


The key performance indicators (KPIs) you can attach to your goals.
How often you’ll check in?
Will you look at metrics monthly? Quarterly?

Keep in mind that content marketing results tend to be slow but steady.

10. Budget
Have a budget for your content marketing.

Based on your strategy, what will it cost to run? Figure in the people, tools, and processes you must invest in to make it happen.

Weigh the cost against your resources, and remember to tweak your strategy as needed to keep it in line with your budget constraints.

Great content can help grow a brand. And as the brand grows, your content investment can also increase.

You need a content strategy framework if you want your content marketing to work.

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By: SmlBiz Blueprint
Title: 10 Step Content Marketing Strategy Framework
Sourced From: www.youtube.com/watch?v=B9KAGpsU9zQ

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